KUALA LUMPUR: The pandemic may have put a halt to gatherings and celebrations for this year’s Hari Raya, but the show went on for the annual showreel of feel good festive videos.
Star Media Group has rounded up a selection of Raya 2021 commercials and pays tribute to these delightfully meaningful videos that spread festive cheer and remind us that we still have much to be thankful for in these trying times.
With more than 230,000 unique visitors over a two-week campaign period from May 6 to 20 and a whopping 47% increment in total votes compared to the Chinese New Year 2021 campaign held in early February, the results are now in.
The nation’s pick of the top three favourites out of the 67 commercials, in no particular order, are by Tenaga Nasional Berhad, Julie’s Biscuit and Saji by FGV Holdings Berhad.
TNB brings back Aida, the young entrepreneur from previous TNB Raya films, to remind us of what is truly precious and the real treasure in life that many of us have taken for granted.
As a Raya cookies entrepreneur in Hikmah Raya Aida, Aida was too engrossed and busy to spend time with her family. The pandemic’s movement control order served as a wake-up call and important lesson for Aida as she realised how blessed her life is with her family, just like it probably is for so many of us during this trying period.
Meanwhile, Julie’s Biscuit’s entertaining storyline has taken a whole new approach that spotlights patriarchal stereotypes.
The hilarious Ini Iklan Raya, Tau? takes viewers to the production set of a typical Raya commercial where we see the female talents breaking from the script and grilling the director on certain stereotypical lines given to them.
Saji by FGV Holdings Berhad’s short film will not just tug at your heartstrings but break them.
Inspired by a true story, Mangkuk Tingkat Mak Teh is about Mak Teh’s grieving over Abang Din who is an ambulance driver. Mak Teh’s daily routine is to deliver food to her husband’s workplace and she still does so even though he has passed away five years ago.
Catch the full line up of Raya commercials here and enjoy the videos.
This time around, the top 10 voters who answered “What does Raya mean to you?” after casting their daily votes walk away with exclusive SMG merchandise.
The winners were selected from a pool of 700 submissions based on the most creative and heartfelt answers, and the real stories told were truly overwhelming.
Star Media Group extends its gratitude towards Malaysian for making this video voting a success and promises more in the works to drive goodwill and also spread beloved brands’ good vibes and cheer.
Stay tuned for the upcoming Star Media Group search for the most engaging Merdeka commercial of 2021.